Guides
Cold email guides
How cold email works end to end: the domains and mailboxes it needs, warming them up, staying out of spam, writing emails people reply to, and how the main tools compare. Start with the cold email guide if you are new to it.
Getting started
- Cold email guide
- What is cold email?
- Cold email outreach
- What cold email costs
- Is cold email legal?
- CAN-SPAM and cold email
- One-click unsubscribe
- Outbound sales
- AI SDRs
- Cold email vs LinkedIn
- Sales prospecting
- Ideal customer profile
- Building a lead list
- Finding an email address
- Cold email vs cold calling
- Hiring a cold email agency
- Choosing a cold email service
- Cold email benchmarks
Domains and setup
Deliverability
- Cold email deliverability
- Why cold emails go to spam
- Check if you land in spam
- Deliverability testing
- Inbox placement
- Sender reputation
- Google Postmaster Tools
- Gmail spam filter
- Mail Delivery Subsystem
- Greylisting
- Spam trigger words
- Deliverability checklist
- Open tracking
- Dedicated vs shared IP
- SMTP relay
- Deliverability tools
- Deliverability rate
- Bounce rate
- Bounce back messages
- Email verification
- Catch-all email addresses
- List quality
- Buying a B2B email list
- Recovering a burned domain
- Email blacklist check
- Spam traps
Writing
Tools compared
- Cold email software
- Sales engagement platforms
- Cold email automation
- Smartlead vs Instantly
- Apollo vs Instantly
- lemlist vs Instantly
- Instantly alternatives
- Smartlead alternatives
- lemlist alternatives
- Reply.io alternatives
- Saleshandy alternatives
- Mailshake alternatives
- Woodpecker alternatives
- Clay alternatives
- Apollo alternatives
- Instantly pricing
- lemlist pricing
- Smartlead pricing
- Apollo pricing
- Pipefire vs Instantly
- Pipefire vs Smartlead
- Pipefire vs lemlist
- Pipefire vs Apollo